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Digital Disruption Starts with the Death of Siloed Thinking

Satish Reddy

With increasing frequency, companies and organizations are embracing the move to digital enterprises. Some view the move as a basic step toward IT modernization, others feel the…

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Why CIOs Belong in the Boardroom

Satish Reddy

In the days before computers, boards of directors concerned themselves with keeping stockholders happy, increasing profits and planning future growth. When IT became—in the minds of…

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Enterprise Architecture and Digital Initiatives: What You need to Know

Satish Reddy

Suppose you are the CEO of a thriving enterprise. You have heard a great deal about “going digital” and believe that such a move could benefit your company. After meetin…

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The Benefits of Salesforce Compared to SAP Cloud

Satish Reddy

Back in the early 1980s, virtually every office that was not still producing reports and correspondence on a typewriter had a word-processing software called WordPerfect. It was a DOS…

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Using Salesforce CRM in a Digital Business: The Top 6 Tips of 2015

Satish Reddy

The basic concepts behind managing customer relationships are nothing new. Companies have been trying to accomplish that for as long as there have been customers. As technology and…

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How Salesforce Analytics Cloud Helps You Leverage Your Data

Satish Reddy

We live in the age of big data. Enterprises are collecting more information than ever before, and theoretically, it should be helping improve customer relations, drive sales and enhance marketing…

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Planning Your Data Migration to Salesforce

Satish Reddy

Once an enterprise has decided to implement Salesforce, the next question that most people have involves how to integrate their legacy data. It would be nice if Salesforce possessed psychic…

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3rd Party Tools to Enrich Your Data for Better Analysis

Satish Reddy

The era of big data has brought to light problems that have always existed in data warehouses, such as dirty data, missing fields or duplicate records. Poor-quality data can have…

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Salesforce Analytics Cloud: The Essentials You Need to Know

Satish Reddy

Recently, there has been a great deal of discussion about harnessing the power of big data and using analytics to further the goals of businesses. The problem is that it…

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5 Critical Mistakes You Must Avoid to Ensure Salesforce Adoption

Satish Reddy

Joe Doe, the sales manager at Some Company, had lunch with his neighbor, John, who just happened to be the sales manager at Another Company. All John could talk about was…

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Is Salesforce the Right Solution for You?

Satish Reddy

You have decided to upgrade your CRM system, move it to the cloud or implement one for the first time. Your research has indicated that Salesforce has the best reputation…

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5 Tips for Integrating ERP and CRM

Satish Reddy

Salesforce is a powerful CRM solution — even a cursory review of the basic functionality and the abundance of offerings at the AppExchange prove its potential. However, many enterprises already…

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3 Ways a Leader Can Undermine Cohesion at Work

Satish Reddy

When businesses are scaled up, fragmentation is a natural result. Organizations get divided into “pieces” as they get bigger – unless a leader drives something different by design. To…

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Top 3 Reasons to Employ an Iterative Approach for CRM Rollouts

Satish Reddy

A Tale of Two Companies (With Apologies to Charles Dickens) It was the largest of enterprises; it was the smallest of enterprises. What both companies had in common was…

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