By  Mohona Dutta | Reading time 5 mins

How does CRM help sales in an SMB segment?

It is an interesting time in the business world. From the quaint little mom-and-pop shops down the lane to the glitzy unicorn startup, small and mid-sized businesses (SMBs) dominate.


As a small business, your customers are your priority. Managing information about your leads and contacts used to be easy when you had just started your company. However, as you grow more, generate more leads, close more deals, and build more relationships, spreadsheets, post-its, and word documents just aren’t enough anymore.


Along with handling the customer’s information, you need to ensure that with your kind of sales team, productivity stays streamlined. Strategizing a way so that all their time and effort is spent on where it matters the most—delivering a stellar customer experience, and building brand loyalty. Customer relationship management (CRM) in the past few years has become a boon to many small and medium businesses. It is never a ‘one-size-fits-all’ attitude with the leading CRMs, such as Microsoft Dynamics CRM. The solution is custom-made as per your business type, size, and requirement.


Let’s talk about a few impacts that a CRM can have on your small and mid-size business (SMB).

Dynamics 365 For SMBs - AhaApps

Read our CRM Selection Checklist

CRM Checklist - AhaApps

Automate! Automate! Automate!

Automation through CRM means that your team can stop wasting time on menial admin tasks that take away from finding new leads and closing deals. Sales automation will help you replace your current mundane bits with intelligent workflows and macros. Leads will also flow through your sales pipeline more easily with an automatic assignment to the right sales reps.

Fast and effective lead management

With CRM, through lead scoring, contact list segmentation, and related methods, it’s possible to understand your prospects and customers better. CRM gives you everything that you need to know about your leads to convert them into happy, paying customers. With lead scoring and automated lead assignment, you can assign leads based on a variety of parameters and know which leads have the highest chance of moving down the pipeline.

Relax, breathe and synergize with your favorite products

Syncing such data as emails, document templates, and calendars helps the whole sales team stay abreast of what’s going on at the office, even if they’re not all in the same place. This way, no two sales team members try erroneously selling to the same person. You can integrate with your favorite products as well and reduce toggling from one screen to the other for customer information.

Say hello to your new friend…analytics!

Analytics-driven business culture can go a long way.  A well-implemented CRM can help your sales team generate weekly reports revealing sales statistics. If you have a superstar seller, they can continue gaining momentum. Others who maybe didn’t have the best week can make changes using the data to streamline and improve their selling process. You can go from trusting your gut to the data in hand and make insightful decisions.


Sales is one of the pivotal aspects of any business. Imagine the amount of money spent by you while starting a company to sell a service or a product to make customers happy. And one fine day, you realize that the profit margin is stuck in the past. Your sales team is somehow busy with hunting data from five or six odd systems, failing at convincing customers to stick around and the prospect who looked promising gets put off by the lack of availability or response. A well-implemented CRM can prevent all of this. You don’t have to pull down the shutters yet.


Let’s have a quick chat, for us to take you through the CRM solutions that we can customize for your small and mid-sized business (SMB).

Author’s bio:

Mohona is a Content Writer for the Marketing team in AhaApps since 2019. When she is not busy attending to her creative, technical side, she likes to binge on sitcoms on Netflix. She loves writing poems and reading short stories when she wants to break away from the humdrum of life.

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