Less than 25 years ago, many CEOs dismissed the suggestion of a company website, or at best, offered reluctant approval and virtually no support. This approach was soon proven to be in error. Today, however, there are many in the C-suite who have a similar attitude toward digital change — they either fail to see the benefits or fear that digital initiatives will somehow undermine their power and control. Once more, these executives are in error.
To one degree or another, virtually all businesses are a digital enterprise. They have websites, communicate via social media, give field reps mobile devices and employ email marketing campaigns. Most often, however, these efforts lack structure or any type of comprehensive strategy. The CMO has pushed through initiatives to collect data about customers or create personalized campaigns; the CHRO has finagled an application to accept online resumes from job candidates, and the COO has little interest beyond improving employee efficiencies and productivity.
In short, what many enterprises create when they try to make the transformation to digital is — well, a disorganized mess, to be blunt. Fortunately, it does not have to be that way — but success begins in the boardroom.
The digital revolution is here, and those who fail to embrace new technologies risk falling behind. Making the transition successfully, however, requires the collaborative efforts of the entire C-suite.
Amidst the digital revolution, you don’t want to get lost in the nitty-gritty. You want to keep up with the change and usher your enterprise towards a new and transformed business ecosystem. Connect with us as we help you guide through this terrain ensuring the best, workable solutions that fit your business model.