07/20/2021
By Mohona Dutta | Reading time 5 mins
By Mohona Dutta | Reading time 5 mins
A sports fan arguably is the ideal client, frequently promoting and communicating about their favorite brand (the team). But using that passion and learning how to manage, communicate and embrace them in a way that can satisfy the team and the fan is easier said than done.
Many sports teams rely on CRM software to help them create, build, and manage fan relationships and streamline ticket sales. And it shouldn’t be a surprise that Microsoft’s Dynamics CRM is a popular choice.
So, the obvious question here is-why is CRM software so important for sports teams? Let’s look at a few important ways the sports teams use Dynamics CRM:
The market is brimming with distractions, even for loyal sports fans. Instead of attending games in person, they can choose to watch online or turn to any one of hundreds of other entertainment options, which means sports teams must try harder than ever to get fans into the stadium. And with the new normal, it has become a tough task. Teams have to offer the fan more if they want to keep them interested in the stadium experience.
The strategy and activities a sports team will choose to entertain and engage with fans are determined through Dynamics CRM data analysis and interpretation. Knowing what fans want and how they behave and how those factors affect each other is a fundamental factor in CRM.
It is not loyalty itself that is unique to the sports industry but the intensity and level of passion and loyalty that can be achieved, a level which honestly, cannot be matched within any other industry.
The sports industry can be said to be the most appropriate of all industries in terms of creating, maintaining, and developing strong customer relationships and it is soon becoming an institution that has the potential to reap the greatest benefits from Dynamics CRM initiatives and focus. If you want to learn more about how we have helped two sports industry giants with Dynamics CRM, do talk to us.
Mohona is a Content Writer for the Marketing team in AhaApps since 2019. When she is not busy attending to her creative, technical side, she likes to binge on sitcoms on Netflix. She loves writing poems and reading short stories when she wants to break away from the humdrum of life.
A lot of sports organizations lack the accessibility to fan interests and buying patterns, unlike certain B2C (business to customer) organizations and others who’ve mastered this.