Salesforce Recruitment Process and Secrets of Hiring Talent

Recruitment strategies in Salesforce

Ana Recio, head of recruiting at Salesforce in one of her interviews, talks about the approach that her hiring team takes when interviewing their future workforce. Salesforce has been listed as the second-best company in the 2019 Fortune 100 Best Companies to Work For. The credit lies in the method of recruitment, the vision to build a happy and loyal team.

Salesforce Recruitment - AhaApps

Endorsing values

Salesforce uses assessment tools when it comes to hiring the right talent. Of course, a candidate’s skill set and competencies come in to play as well. Recio believes that Salesforce focuses largely on the values the company upholds, and this helps them in their selection process. A future employee would want to be associated with an organization which values factors like trust, generosity, equality and so on. It ceases to be just the ‘culturally fit’ tag but encompasses a whole lot of aspects which makes the company what it stands for. This is reflected during the recruitment process and a candidate is able to see that Salesforce focuses not only what do they bring to the table, but what do they represent as well-their background, principles and so on.

Focus on competencies

Salesforce emphasizes on selecting candidates based on their competencies instead of choosing them based on their personalities.


Recio recalls an incident wherein they had been recruiting talent-based enterprise software experience in the sales domain. So, they had been looking for people who had that type of background, and as they wanted to widen their talent pool, an extensive analysis was conducted to find out about the top performers and their background prior to Salesforce. They found out that a majority of the top performers didn’t come from an enterprise software background but from various CRM setups wherein they had either sold CRM or used it. This helped them build a strategy to employ the role of competencies on the forefront, create a global standard across the board. This method extended to all levels of recruitment-be it for Salesforce CRM developer or an executive. Hiring based on personality traits was one of the criteria but the focal point remained on competencies.


This competency model for hiring helped Salesforce reinvent its recruitment process as being more efficient. Recio remarks that they choose to highlight the competency level of a candidate during an interview and do away with the gray areas. She also emphasized that Salesforce advocates a diverse sensibility and as such women and minorities, gain a favorable hiring experience. This has resulted in the acceleration in their hiring rates.

Unbiased candidate experience

Salesforce believes in creating a favorable workplace for all to succeed. The organization sensitizes all levels of hierarchy to help this process. They have come up with a mandatory module called ‘Hiring the Salesforce way’, which has to be completed by any who interviews with Salesforce. The segment covers its inclusivity policy and equality values. They want to make everyone cognizant of the principles Salesforce stands for and the competencies relevant to each role.

According to Recio, this system has been able to “deliver a consistent, unbiased, [and] inclusive candidate experience.” Salesforce uses a two-pronged approach when it comes to the talent’s experience, to make it as impartial and inclusive as possible while contesting unconscious bias during the recruitment process. This feat is achieved through training and recognizing competencies. She believes that companies looking to broaden their recruiting efforts should focus on training and awareness. The payoffs are excellent.

For assessing competencies, Salesforce utilizes an inhouse tool wherein candidates are evaluated based on a series of questions depending on their role and level of competency.  This tool helps them identify competent candidates who can flourish in their environment and at the same time have a great hiring experience.

Advocating great experience

Salesforce wants to provide a fair interviewing experience for all candidates whether they are selected or not. The hiring team is trained to offer feedback and sign off on a positive note, to ensure that they understand that the role wasn’t cut out for them. Salesforce helps candidates in improving their competencies through the use of the mandatory training module. Even if they aren’t able to walk the premises of their office, the candidate can surely walk away a bit more aware.

Why AhaApps

IT Recruitment is a difficult domain. A company’s value is reflected through the hiring manager. One wrong move and it literally destroys years of credibility that the company had built. AhaApps understands the staffing challenges that an organization may encounter. We have been in the Salesforce and Dynamics 365 game for almost a decade now. We believe in honesty and transparency in all our interactions.  We want to create a better business environment for you. AhaApps knows the magnanimous impact a right hire can have on the business and that is why we put an enormous effort to curate a list of skilled talents for you.


There is a reason why we take pride in our selection of talent. As industry experts, we believe in delivering world-class staffing solutions for our clients. With skilled, experienced, carefully scrutinized consultants available at all times, we strive to source the right fit for your next project. If your business needs a consultant with Salesforce or Dynamics 365 skill set, chances are we have a consultant that will fit the bill. AhaApps maintains an enduring reputation for hiring only unsurpassed consultants in the industry. All organizations are seeking consultants to drive transformation and success, with sustenance in strategy, diverse sensitivity and the personality to motivate. Unlike most Salesforce and Dynamics 365 resource acquisition providers, we develop long-term working partnerships with our clients to guarantee full knowledge and understanding of their requirements.


You can contact us today, to know more about our Salesforce staffing solutions.

Author’s bio:

Mohona is a Content Writer for the Marketing team in AhaApps since 2019. When she is not busy attending to her creative, technical side, she likes to binge on sitcoms on Netflix. She loves writing poems and reading short stories when she wants to break away from the humdrum of life.

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