Client Relationship Management (CRM) software isn’t an alien term anymore. Every industry is familiar with it. You must have read several articles, heard talks about how CRM can benefit your small and mid-sized business (SMB), and so on.
If you look, you must be receiving a few emails daily about companies offering the best CRM implementation technology, and the great revolutionary changes that it brings forth.
Well, hopefully by now, you must be intrigued. You know the positive impact a CRM could have on your small business, but you might be still unsure it’s worth making that move.
As an SMB owner, you might be faced with either of the two most common challenges, or both-
If you aren’t using a CRM currently, and your organization still hits all the revenue targets, you may feel there’s no need for a change. After all, why would you change what’s already up and running? Things are getting done, sales deals are getting closed. Implementing new software would just destroy the momentum. You might be using some options currently using to track information:
Often sales reps only spend about 35% of their time selling. The rest of their time goes to completing admin tasks, meeting preparation, and research. Shuffling between systems like spreadsheets, email, sticky notes doesn’t help much.
A CRM tool can centralize these systems and drastically condense your admin tasks. You can find a lead’s address, notes from the last phone call, or the first email you sent them all in a matter of seconds and without moving from one screen to the other.
Most SMB startups start tracking sales with a spreadsheet, paper files but it soon becomes impossible to organize. Usually, the transition from a spreadsheet to a CRM leads to a dramatic improvement in the number of prospects you talk to. Recording contact details and interactions in a CRM also ensures that you get value from the hard work you and your team puts in. Utilizing CRM technology to win deals.
2. I am an SMB entrepreneur. Can I afford CRM?
CRM has several advantages and I am sure you have read them time and again. However, even with these advantages in mind, investing in a CRM can give you cold feet if you run an SMB.
So, here’s what you need to know about small business CRM pricing.
3. How can I know this is the right investment to make?
First, figure out your potential monthly cost. Learn the price range and then multiply this number by the number of people that would be using it.
Then, ask yourself these questions about a CRM solution:
After finding the answers, sit down and select the CRM that works best for your company. Know that the right CRM solution will give you the results that will far outweigh the cost. And in case you are stuck about how to select the right CRM solution, we have a checklist for you.
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Mohona is a Content Writer for the Marketing team in AhaApps since 2019. When she is not busy attending to her creative, technical side, she likes to binge on sitcoms on Netflix. She loves writing poems and reading short stories when she wants to break away from the humdrum of life.
Read about how a CRM can positively impact an SMBs operations in our blog