A library of resources,
tailored to your needs
Stop guessing and start growing. Access our collection of practical nonprofit CRM resources created to solve your biggest challenges: automating tedious tasks, reactivating lapsed donors, and building stronger relationships with your community.
The Aha! Moment Blog

Why Fundraising for Nonprofits in 2026 Is All About Relationships
70%. That is the number that should keep you up at night. It isn’t your overhead. It isn’t the cost of your next gala. It is the percentage of first-time donors who will likely never give to your organization again. They wrote the check. They believed in the mission. And then? Silence. They s Read More

The Hidden Ceiling: Why Your “Free” CRM Might Be Costing You More Than You Think
Remember the day you signed up for that free CRM? It felt like a massive win. You were a scrappy startup nonprofit, watching every penny, and finding a tool like HubSpot Free, Airtable, or the entry-level Salesforce NPSP felt like striking gold. It organized your messy spreadsheets. It gave you a Read More

Spreadsheets Are Costing You Donors. Here’s Why You Need a Real CRM For Nonprofits, Fundraising, and Donation Management.
It’s 10 PM on a Tuesday. You should be planning your next campaign. Instead, you’re cross-eyed, staring at three different spreadsheets. One is your “Master” donor list (which is two months out of date). The second is a CSV export from PayPal. The third is from Stripe. You’re ju Read More






