We have a long list of lapsed donors. Is it worth the effort to re-engage them, and how can a CRM help?
Absolutely. Your lapsed donor list is a goldmine of potential support. It’s far more cost-effective to win back a past supporter who already has a connection to your cause than to find a new one. Studies show that reactivated donors actually have a higher retention rate than brand-new donors, making this a high-ROI strategy.
The key to success is a smart, personalized approach, not a generic “we miss you” blast. A CRM is essential for this. Aha Impact allows you to segment your lapsed donors based on their past giving history, frequency, and interests. You can then craft targeted messages that remind them of the impact they made and invite them back in a way that resonates. Our platform helps you identify which lapsed donors are most likely to give again, so you can focus your efforts for the greatest impact.
Find actionable strategies for winning back donors: Leaky Bucket Syndrome Part 2 – Re-engaging Lapsed Donors
Ready to See Aha Impact in Action?
Stop struggling with outdated tools and start building the future of your nonprofit. Let us show you how Aha Impact, powered by Microsoft Dynamics 365, can help you banish spreadsheet pain, retain more donors, and amplify your mission.
