How to Properly Utilize Crowdfunding for Your Nonprofit

In this webinar, we’ll take a practical, behind-the-scenes look at nonprofit crowdfunding what it’s good at, where it breaks down, and how to design campaigns that actually strengthen your fundraising program.

We’ll cover campaign structure, donor psychology, messaging, timing, and promotion, then show how crowdfunding fits into a broader fundraising ecosystem. Finally, we’ll explain why your CRM plays a critical role in turning crowdfunding from a one-time tactic into a repeatable growth channel.

This session brings together PRIDE Philanthropy’s fundraising expertise and Aha Apps’ technology insights to show how effective crowdfunding requires both a strong campaign strategy and the right systems behind it. You’ll leave with practical guidance on designing higher-performing crowdfunding campaigns, converting one-time donors into long-term supporters, and using your CRM to sustain momentum well beyond the campaign.

What You’ll Learn:

• The specific types of campaigns crowdfunding works best for
• How to structure a crowdfunding campaign for momentum and credibility
• Why most campaigns stall after the first 48–72 hours
• How to avoid attracting donors who never give again
• How to plan stewardship before you launch the campaign
• How CRM turns crowdfunding into a long-term fundraising asset