User adoption is one of the major pain points in a CRM implementation project. You may deploy the best one in the market that meets all your requirements, but if your users are not on board with it, then it can turn into a nightmare.
It’s not easy getting everyone on your sales team to use the same CRM solution. They’d rather be out closing deals than sitting in an office, getting trained on how to use a new system, or filling in details in the system. But without a proper CRM user adoption policy, both you and your salespeople could be missing valuable opportunities—and leaving money on the table.
Building trust is important, especially at the start, because no deployment of any new application or solution is ever perfect. You’ll encounter snafus or unexpected bugs. These early challenges require a huge amount of patience from your team while they get resolved. So, if your core team is absent from the start and is brought in only when the system needs to be used, they might possess zero tolerance level when things go wrong; unfortunately, they will.
In the end, remember the human element attached to this adaptation process. Work on your empathy. Spend some time getting to know your reps, find out what their pain points are. Because change can be daunting. And it will be foolish to assume that the one-size-fits-all strategy will work here. You will have a mixed back of sales reps, some tenured and some newly appointed ones with varied adoption skills. Understand, acknowledge and encourage your team.
CRM is an investment for your organization, and the adoption of the solution from all team members is crucial to getting the most out of this investment. A well-planned implementation strategy that includes these tips is the best way to get reps to use CRM and experience the benefits that result from widespread compliance.
If you want to know more about CRM user adoption strategy, speak with us.
Mohona is a Content Writer for the Marketing team in AhaApps since 2019. When she is not busy attending to her creative, technical side, she likes to binge on sitcoms on Netflix. She loves writing poems and reading short stories when she wants to break away from the humdrum of life.
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