A bundle is a collection of products that are sold as a single unit. Encourage customers to buy more products instead of a single product by combining products in a bundle.

Product bundling is useful in cases like:

1. Pairing a top-selling product with a less popular product.

2. Grouping products in a way that customers get more benefit from the full line of products, for example, Microsoft Office Suite or a digital camera with lenses.

Here are some things to know about bundles:

1. You can mark certain products in a bundle as optional and sell them individually.

2. You can’t add product families, kits, or other bundles to a bundle.